Idea Check

The Idea Check gives you a straight read on one business idea: whether it holds up, and the three things to get right first.

You have an idea and you cannot tell if it is a good one. So you test it for free. You ask a chatbot, which agrees with almost anything you type. You ask friends and family, who will not tell you the idea is bad because they have to see you at the weekend. Neither of them has to live with the result. You do.

Send us the idea. Two working days later you get a short written read: does it hold up, what would sink it, and the three things to get right first, in the order to do them. One idea, one clear answer, no filler.

Price: $100 — fixed price. Turnaround: 2 working days.

The verdict you get: Closes with a clear GEB verdict — proceed, adjust or rethink — plus a confidence level and the one assumption that has to be true. Not a data dump; a decision.

What you receive

• A straight written read on 1 business idea
• The 3 things to get right first, in order
• The one assumption that sinks the idea if it is wrong
• A quick look at who already sells this, and roughly at what price
• A proceed, adjust or rethink verdict

Best for

• Testing an idea before you spend money on it
• Owners who keep being told yes by people trying to be kind
• A first, low-cost look at how GEB works

Not for: Not a full business plan, a market study or a supplier search. This is commercial decision support, not a promise that the idea will make money, and not financial, investment or legal advice. For the steps, the costs and a timeline, step up to the Launch Plan.

Natural next step: Launch Plan.

Frequently asked questions

What counts as one idea?

One product or one service, sold to one kind of buyer. You describe it in the checkout questionnaire — a few lines is enough. If it is really three ideas, we will tell you which one to test first.

How fast is it?

Two working days.

Does the fee come off the next product?

The Idea Check points you to the Launch Plan, and its fee can be credited toward that step.