Competitor Landscape Map

The Competitor Landscape Map is a GEB analysis that shows who and what you are really competing against in a market.

Competition is rarely just the obvious rivals. Substitutes, buyer alternatives and quiet incumbents all shape whether you win. A clear map shows the full field before you commit.

We map the competitors, substitutes, buyer alternatives and positioning risks for your market or product opportunity. You see the real field and where you could fit.

Price: $3,200 — fixed price. Turnaround: 3–5 working days. Languages: English or Simplified Chinese.

The verdict you get: Closes with a clear GEB verdict — attack, hold, or reposition — plus a confidence level and the one risk that matters most. Not a data dump; a decision.

What you receive

• A map of direct competitors and substitutes
• The alternatives buyers actually consider
• Positioning risks for your opportunity
• Where gaps and openings sit
• A clear read on the competitive field

Best for

• Founders and operators entering a market
• Teams sizing a product opportunity
• Anyone who needs the full competitive picture

Not for: Not a head-to-head benchmark. To compare your offer directly before launch, use the Launch Competitor Benchmark.

Natural next step: Competitor Pricing & Positioning Review.

Frequently asked questions

What is a competitor landscape map?

An analysis mapping competitors, substitutes, buyer alternatives and positioning risks for a market or product, so you understand the full field before committing.

Does it include substitutes, not just rivals?

Yes. Substitutes and buyer alternatives often matter as much as direct competitors, so the map covers all of them.

When is it most useful?

Early — when you are entering a market or sizing an opportunity and need the real picture, not just the obvious names.